Rather, Brave uses machine learning within the browser to determine what ads to serve to you from a pool of ads created by brands that partner with Brave. That means, no profile of your activity or your identity is shared with any third-party. With Brave, your behavior across websites never leaves your browser. Or, you can even use BAT to buy premium content or services from publishers directly.Īnd, finally, brands can now more clearly see how effective their ads are thanks to Brave’s ingenious Attention Value system. One other great feature of the Brave browser’s BAT rewards ecosystem is that you can tip with BAT tokens on an ad-hoc basis, or donate BAT on a recurring basis, to your favorite publishers to reward them directly for giving you great free content. The more time you spend viewing their content and the ads that are served alongside it, the more BAT they earn. Publishers are incentivized to create great content, so you can earn together. When you opt-in to earn BAT tokens by viewing advertisements, publishers also earn BAT because their content brought you to the website where those ads are served in the first place. And, advertisers don’t really know how effective their ads are unless a user directly clicks on the ad. Also, publishers don’t make money when users have ad blockers and currently more than 600 million devices run ad blockers. For example, advertising exchanges take huge percentages (more than 70%) of publishers’ advertising revenue for serving those ads to publishers’ websites. There are a number of issues with this current model that are also harmful to publishers and advertisers. Cost of your time, cost of your privacy, and cost of your safety, which ultimately means cost of your hard-earned money. If you’ve given your personal information at any point to a publisher to buy or subscribe to content, those advertising exchanges now know your actual identity as well.Īll these problems ultimately come down to one thing: cost. Combined with your computer’s IP address, publishers sell your unique profile back to advertising exchanges so they can, in turn, serve you more targeted ads across all the websites you browse. Publishers not only sell space on their platforms for advertisers to display their ads, they also track the content you consume on their website (usually by dropping a cookie).
0 Comments
Leave a Reply. |